Is it important to be happy at work?

People used to believe that you don’t need to be happy at work to succeed. And you don’t need to like the people you work with, or even share their values. “Work is not personal,” they said.

If you’re like every other employee, you might be burning 8+ hours a day that means 48+ hours a week. Of course, this is a huge chunk of your time, and you probably want to spend it in an enjoyable manner. But, right now not everyone is happy at work.

Is it unreasonable to expect that the majority of employees should be the happy ones?

Well, Pursuing happiness at work is a mandatory belief. Work can be a little stressful, but that doesn’t mean that happiness cannot be achieved. It might seem difficult to attain. But it is the responsibility of both employees and employers to avoid burnout and maximize productivity to work in an environment where everyone can thrive and grow.

A survey conducted by Teem – a workplace analytics company revealed that out of 1,300 professionals, more than 48% reported as unhappy or “somewhat happy” at work. Among the other factors, work-life balance is around 48%, feeling unappreciated is 46% and 49% are using communication tools that force them to respond whether they want to or not.

The days of the 2008 money crisis where employers thought their employees ought to simply be grateful to have a job are long gone. Employees today have choices—lots of them. According to the Staples Annual Workplace Survey, 80% of workers believe that employers have a responsibility to keep their employees mentally and physically well.

Happy workers grow company value. According to a study by Willis, Towers and Perrin, it was found that higher employee engagement, productivity and morale contributes to major financial returns and competitive advantages. A contented employee performs better, have closer relationships with co-workers, and take more pride in their work than their less-jubilant counterparts. “When people are more enthusiastic about their job, they invest more time and energy into their work,” says Hallie Crawford.

On the flipside, unhappiness at work can be expensive. 60-80% of workplace accidents are caused due to stress. And workplace stress has been linked to health problems ranging from metabolic syndrome to heart disease and death. And we all know how miserable and costly a bad boss can be. It is even worse when an employee turns out to be disengaged because they will infect others with their low-esteem and attitude. Their mindset and emotions will impact others’ mood and performance tremendously. After all, thought influences emotion and emotion influences thinking.

The United Nations Sustainable Development Network has been announcing a World Happiness Report since 2012 till date. The report contemplates the global happiness showing how happy their residents are in 156 countries. The survey details happiness and its evolution over the past many years—with a focus on technology, social ethics and values, conflicts and government policies that have driven those changes.

According to 2019 report, with the value ranging from 0 to 10, Finland tops the happiness rank scoring 7.7 while South Sudan appears at the bottom with a score of 2.8. Out of 156 countries, Nepal stands at 100th position with a score of 4.9.

Well, working has become a part of our lives. Being annoyed and irritated after a long day of hard work is considerable. But this urge of negativity might not even occur to you if you find your work interesting enough. Getting deeply engrossed into work results in better productivity and the interest will only be provoked when you show happiness at workplace.

Being happy with your work matters! And following are the reasons why:

  1. Happiness proffers you satisfaction at your work

When you work in a happy mood at your workplace it gives a sense of satisfaction and ultimately results in benefits both the organization and the individual. You will love everything that comes to your forefront and will be able to put the best effort in that work. Employees are also obliged to feel like they’re creating an impact on the company, which means they need to see the results of their work.

You will not shift to other place easily as the satisfaction level will be more at your present job. Your work is so much more than just a regular paycheck; it’s a place you go to improve your skill set, contribute to the greater good, and collaborate with other awesome colleagues.

Needless to say, the more you’re satisfied with your job, more you will be happy and vice-versa.

  1. Happy employees – the better decision makers

A recent survey of happiness found that a sense of empowerment, which means, employees can make some decisions on their own—improves work happiness. Better decisions means making to the final with full confidence and reliable facts and figures in it. If you are enjoying your work in a happy manner then you are obviously able to make decisions at your best.

Happy workers are more enthusiastic to work together for the common good, more likely to encourage company loyalty, and build up a stronger team that is vital to your company’s success

  1. Being Happy summons Positivity

A single happy person is able to bring revolution in the environment of the office and that revolution is in a positive manner. Positive attitude is the realm of the prime solution. The atmosphere becomes lively and the work pace of every person in office enhances which although is a good sign for both the office and the employers working there.

Meanwhile, if you are not positive and tensed, you will ultimately affect the work. Therefore, to restrain your negativity, all you need to do is grasp a handful of your future vision and start fresh with a positive mindset.

  1. Happy people are good and fast learners:

In order to learn anything, you need to have a strong, attentive and active brain as all these virtues are likely to make you a good learner but apart from the technical glitch, the emotion of happiness is likely to give an added advantage in your work.

If you are happy at your job, you will feel good in everything you encounter or else you will concentrate your mind on other unrequired things which will certainly bring boredom to what you do.

  1. Happiness assists in worrying less and never lets you fall ill

You are surely not going to worry anymore if happiness is your best friend and if it is not, you are just attracting more of saddened devil in you which is likely to destroy everything relating to you like your work, your nature, your attitude towards work and what not. The list is endless. You will make fewer mistakes and in case you do, you will concentrate on improving it next time. So, it is also one of the merits of happiness at work.

Inner happiness never let you fall ill. It always boosts your confidence level and brings in you a certain kind of responsibility as well as credibility in what you perform.

  1. Happiness gives you more energy:

Happiness works as a catalyst for working and gives you immense energy during you works. When you are energized, you work in a better and effective manner. This is something next to awesome.

Finding joy in your work yields a perfect result and this is undoubtedly the need of an hour.

While you work, you have to muster up the energy to deal with all sorts of hurdles and barriers. This will be done only when you have the positive attitude towards what you do. Also efficient employees are always welcomed.

Hence, the driving factor for happiness comes down to good relationships which creates higher levels of engagement and collaboration, allowing lively and resilient organization to emerge. Investing in happiness begins and ends with strong internal relationships between employees and employers built on a foundation of genuine communication.

To this end, Being Happy Matters!!


Benefits of Social Media for Small Businesses

Have you ever looked at somebody’s stunning travel photographs and felt as if you too could appreciate such bliss, if only you had the enough budget, resources and time? In case you’re a small entrepreneur, this can feel like the experience of seeing an enormous company’s extremely successful viral marketing campaign. As a smaller business, you may feel as if these epic successes are out of your reach, but we’re here to let you know that it’s really simple.

Resources and time are small business owner’s personal demons. But there are core strategies that any business- big or small can apply regardless of your flashy gestures and fancy budgets. Wondering all the fuss about the social media is not just worthy but yet would be better to start by just optimizing your website and an e-newsletter through social media so that you could reach your targeted customers and stay competitive.

In this article, we will discuss the benefits of social media for small business and how those benefits can help you compete with larger businesses.

  1. 24/7 Accessibility

Social media networks are accessible 24 hours a day, 7days a week and 365 days a year all over the world with the connection of internet service. Any business organization can simply log into their social media accounts and post images, news, events, updates, etc.., about their businesses and its products or services. It helps to share the relevant information and even advertise the business to your target customers. In the other hand, customers can also check information on businesses and products anytime as per their need and interest.

  1. Lead Generation at Low Cost

You can get your name and brand recognized with over half of the world’s population present on social media and approximately 58 million users visiting different social media on the daily basis. Social media help you meet your potential and actual customers without needing to keep refreshing, upgrading, or revamping your website. Moreover this, social media marketing is free so it can be an easy way to connect and communicate with a large number of targeted audiences with less effort and within less time.

  1. Improve Website Traffic

So you developed a website for your business growth, now what? Yes, it’s time to work with the social media marketing strategy while it can be beneficial to increase your website traffic. Social media not only limit driving traffic to your website but a maximum number of shares you receive, the higher will be your search ranking. Sharing relevant content on your social networking sites with attractive images and videos can be a reason to click and visit your website. SMM offers the opportunity to convert visitors into prospects.

  1. Builds Brand Awareness

The more recognizable and large your brands are, your brand gets highly reinforced as u share videos, pictures, and posts on social media. With the help of brand posts on social media, you can showcase your company’s products/services and post updates, events, etc. It not only increase brand awareness but helps in necessarily competing with the big name brands and reinforcing it by maintaining the profiles.

  1. Better Customer Service

Social Media Marketing isn’t just about pushing out your notable content; it’s about people, being the human and endorsing voice to your business. Small businesses can enables one-to-one interaction and acts as conversation channel which simplifies direct interaction with customers and resolves the queries. Social media is great for offering customer service to target audiences and creating meaningful relationships with them. Consistently engaging with your customer will pay off with a dominant group of brand activist that will shout your name from the mountain tops.

  1. Impact on Organic Searches Results

Google is smart, no doubt on that. Google continually work to give people the most relevant and possible search results. Social media have great influence in ranking websites as it creates engaging and shareable content on these social media platforms signals to search engines like Google. Your visitors will probably enjoy what you share and thus give you domain authority over inactive sites on social media.

  1. Content Distribution

Do yourself a favor, Share your content using the power of social media to reach it among the larger audience. Content must be fun to read and much interesting to encourage your customer to generate leads from your follower’s social circle that drives sales even more.

If you don’t have a social media presence, you are missing out on a key opportunity to connect with your current and potential customers. Be adaptive to the changing times to stay relevant in your industry to success in an ever-changing marketing and business landscape.

There’s no question that every small businesses should embrace social media as a marketing tactic. Countless people use social media as a way to explore new products, research brands and eventually make purchases.

It’s your sole duty to pinpoint your target audience and learn about their and goals as well as demerits. Once you understand who you’re targeting, start creating personalized ad campaigns for potential customers. Nurture your relationship with consumers by sharing comments, replying and interacting with other businesses. Finally, research your analytic data and determine whether your social media marketing data for new ways to grow your audience and improve sales.


10 ways to dominate Google Ranking

1, 2, 3 …. 10 who won’t prefer to dominate Google rankings for the top ten spot? It’s our dream to remain on the top- this is the focal grounds of doing SEO and executing the so called 201 Google webmaster rules.

Let’s analyze- when and how often did you rank on Google’s front page?

Scarcely right!

Everyone is battling to be contented with the front page. Your online status can impact virtually each facet of your digital marketing program from the conversion rate on your pages to your click-through rate in paid search. Controlling the conversation around your brand is decisive to advocating and enhancing your reputation.

Let’s look at how you can take over all brand real estate on the first page of Google.

  1. Determine Your Niche

Your business may offer various products and services, but the one specific product or service your industry is known for, or you would like to be known for is the niche you ought to dominate on Google. The initial step to dominate your niche on Google is figuring out what it is. The more precise your niche, the better will be to target your audience. Relying on your competition and resources, it can be exceptionally troublesome and rarely unfeasible to dominate for multiple niches on Google. So, it’s generally better to focus on one niche.

  1. Optimize with Niche Specific Keywords

Once you have decided your niche to dominate, you should create a list of potential keywords that you would like to rank after determining and understanding your target audience- which can get high search volume. It also requires being specific. You can’t dominate a niche by going after common keywords. Optimizing for keywords regarding your niche has multiple paybacks. These keywords will be less aggressive and consequently less demanding to rank well and, will convey traffic to your site that is further probable to convert.

  1. Research the keyword in the Google keyword

It all starts with the words typed into a search box. Getting visitors to your site is not so worthy, but it’s all about getting the right sort of visitors. Your website can make or break as you rank for the right keyword. By examining your industry’s keyword demand, you cannot just realize which term and expressions to focus on SEO, additionally take in more about your customer all in all.

Criteria for keyword:

  1. Over 200 exact monthly searches
  2. Over $1 CPC if AdSense website
  3. You can also check competition and earnings potential.
  1. Research your Competitors

It’s better to keep your friend close and your enemies closer. Whatever the industry you’re in, keeping track on your main competitors is worthwhile. It would be better if you type in the keyword and go to at least five of the top ranking websites. It aids to see what content they are offering, and more importantly what content they are not offering. The question is what is missing, and what can you do better? It takes the experience to recognize an opportunity or loophole that is available. Therefore do not panic if you cannot pick anything wrong with your competitor’s websites. The knowledge will come with experience.

  1. Perform On-page SEO

When it comes to on-page SEO, I’m sure you’ve heard enough about drills like Meta tags, Meta descriptions, H1, H2, H3, keyword density, and so on.  On-page SEO alludes to both the content and HTML source code of a page that can be optimized as opposed to off-page SEO which designates links and other external indication. On page SEO techniques are a massive part of how you can make money. After researching your competitor’s websites, you now know what to include in your content. You can also take the prime parts of all your corrival and use them in your article. That will make your article one stop for that keyword. The big difference between you and your corrival is that you would have optimized your content and will dominate Google search since you have invested your time for succeeding.

  1. Write for Humans – SEO tips

Read through your post after doing your on-page SEO optimization and make sure you have killer content that is suitable for humans and not made for the search engines. Yes, we do require on-page SEO, but there is an exquisite balance between writing for the search engines and writing for humans. You can definitely incorporate both techniques into your blog and with experience, this won’t be noticeable. Your post will look like you have not performed search engine optimization at all.

  1. Internal linking

Internet linking within your website is one the best SEO tips and is far more important than any other linking. Let’s face it, if you are not giving your own post a thumbs up, then how can you expect others to do so? Link building into your website can help your own articles to rank in the search engines. Such links should be contextually relevant to the course and the longer your article, the more such links you should have to various authority sites. The right links drive traffic to your site converting them into leads.

  1. Articles distributed

You are great in creating a high-quality content but maybe nobody is reading it. At this time you should do all sorts of article marketing. This can include all ways of submitting your original content to various article submission sites like Ezine articles, one-off submissions, posting an article on blogger, also on a free WordPress blog, Squidoo, Guest posting, and self-publication….on and on. There is no right way or wrong way; the only way is the one that works for you.

  1. Other linking

As we have already explained that there is no right or wrong way in the marketing of your sites; the only way is the one that works at any cost. At the same time, it really doesn’t mean that you can mention irrelevant link but those that adds value to your post. We guess you don’t want to be seen as the spammer and leaving links where they are not welcome. It’s better to use do follow article sites for this purpose as you can get enough no follow links to balance your link building efforts.

  1. Using your Websites

Just using your existing websites is fine to get a possible backlink to the article you are promoting. Of course, the two topics have to be related and this is why you should make websites that are in a similar niche. This is a huge advantage and is one of the reasons you shouldn’t venture into outside topics. This is not totally necessary but is definitely an advantage if you have this opportunity.

Owning a brand conference in the digital world is critical to converting customers from all marketing channels. All you need to do is dominate the first page of Google for your brand terms. A lot of time and effort is required to execute these steps successfully. Meanwhile, you will be well on your way to dominating your niche on Google since it will help you engage with more customers, convert more leads, and build your online reputation.


Consulting Before Starting A Project

The idea of consulting experts before starting a new project is gaining huge popularity these days. Because of the rise in the trend, almost everyone who’s looking to develop a program, a website, or thinking of getting involved in any other form of project tends to seek either a brief or detailed consultation with an expert. 

There are so many reasons why the companies or individuals have been choosing this path, and the most important one among them is the chance of sure shot success. This is especially useful for the individuals who’re not quite informed about the sector, but are still looking to work hard, and at the same time, learn the art of the field. Consider the following reasons that emphasize on the need of consultation before starting a project.

For the Ease in Planning and Execution

The success of any project depends on an ideal plan, and the perfect execution of that plan. When you have an expert by your side, you will be able to design a plan that will ensure that your project is completed in the desired amount of time. Now, after the plan is completed, all will depend on how much effort the members of the team put to execute that plan in the right manner. 

With the help of an professional consultant, you can also design a proper workflow, which will definitely allow you to finish your project in an efficient manner. Now, you could do all your planning and execution on your own, but there is always a chance for things to be unrealistic.

Realism is a crucial aspect for the success of a project. A consultant makes it all possible.

Fulfilment of the Objective

Any program whether it’s developed for an online portal, mobile phones, desktop computers, or any other medium is envisioned with an objective in mind. It could be record keeping, data analysis, visual enhancement, entertainment, or something else. A lot of times, during the development process, the people tend to get deviated from their purpose easily. Now, unless the said project fulfills the specific objective, there is no point in working on it. 

Consulting with the professionals regarding the project is necessary because they know what needs to be done to help the company get the desired end product. They offer all the necessary support, mainly in the form of consultation or otherwise, to make sure that the vision of the developers is materialized. No matter the nature of the project, one should always consult the experts.

User friendliness and Simplicity

Whether you’re developing a system for your staff members or customers to use, or a website for your online presence, it’s crucial for the interface to be user friendly. Now, today’s world is going through an era of innovation, so everyone wants to do something new and different. You can do that too. As a developer, you need to understand that there is a very thin line between innovation and complexity, which you will have to understand. 

Else, you might be looking to come up with a project that’s revolutionary, but land up creating something that’s too tough for its users to use. To keep such instances at check, you need to make sure to take help from a professional consultant. They will give you enough space to be creative, but then, would also give you enough reality checks. Don’t forget that simplicity is the key to success for most things.

Elimination of Technical Issues

A very crucial attribute that bothers the developers, especially after the finished product is delivered, is technical issues. It could be singular in number, or could exist in a large quantity. There are different kinds of technical errors that could emerge in your project. These could emerge during the time of the development process, or after the product has been put to use.  These problems often cause hindrances to the customers, which is definitely not a good sign for the company’s reputation. 

A lot of times, such technical issues are the result of poor planning and execution. When you go for consulting before starting a project, the entire development process happens in a manner that there is no room for such problems. And even if they occur, they’re taken care of before the trial period is over. It is always a good idea to hire an expert before you start a project.

Development of a Good Quality Product

What makes a program, whether it’s desktop based or web based, a good quality product! Is it user friendliness or the aesthetics; is it the absence of technical issues or affordability! Or is it the combination of all these attributes? As a developer, or a company/ individual looking to start a project, your ultimate goal should be perfection. Instead of highlighting any one of these features, you should look forward to offering all these features in your end product. 

Now, it’s needless to say that you can have all these elements in your finished program only when you have all the information or skills that are required to complete a project as such. Or, you have the next convenient option, that is the support of a professional consultant. With an expert by your side, you can be rest assured about having a finished product that is quite ideal.

So, whether you’re someone who’s an expert in the field, or an individual who’s new and doesn’t want to take risk, it’s crucial that you take the help of a consultant before you begin a new project. With the help of an expert, you can expect your entire project to develop and run smoothly and efficiently. Also, there is a higher chance for your venture to be successful. 

The consultant will make the path crystal clear, which will enable you to carry on with the development process. With an expert by your side, you can be stress free, and always away from problems. Always make sure to involve a consultant at least when you start the project.