Benefits of Social Media for Small Businesses

Have you ever looked at somebody’s stunning travel photographs and felt as if you too could appreciate such bliss, if only you had the enough budget, resources and time? In case you’re a small entrepreneur, this can feel like the experience of seeing an enormous company’s extremely successful viral marketing campaign. As a smaller business, you may feel as if these epic successes are out of your reach, but we’re here to let you know that it’s really simple.

Resources and time are small business owner’s personal demons. But there are core strategies that any business- big or small can apply regardless of your flashy gestures and fancy budgets. Wondering all the fuss about the social media is not just worthy but yet would be better to start by just optimizing your website and an e-newsletter through social media so that you could reach your targeted customers and stay competitive.

In this article, we will discuss the benefits of social media for small business and how those benefits can help you compete with larger businesses.

  1. 24/7 Accessibility

Social media networks are accessible 24 hours a day, 7days a week and 365 days a year all over the world with the connection of internet service. Any business organization can simply log into their social media accounts and post images, news, events, updates, etc.., about their businesses and its products or services. It helps to share the relevant information and even advertise the business to your target customers. In the other hand, customers can also check information on businesses and products anytime as per their need and interest.

  1. Lead Generation at Low Cost

You can get your name and brand recognized with over half of the world’s population present on social media and approximately 58 million users visiting different social media on the daily basis. Social media help you meet your potential and actual customers without needing to keep refreshing, upgrading, or revamping your website. Moreover this, social media marketing is free so it can be an easy way to connect and communicate with a large number of targeted audiences with less effort and within less time.

  1. Improve Website Traffic

So you developed a website for your business growth, now what? Yes, it’s time to work with the social media marketing strategy while it can be beneficial to increase your website traffic. Social media not only limit driving traffic to your website but a maximum number of shares you receive, the higher will be your search ranking. Sharing relevant content on your social networking sites with attractive images and videos can be a reason to click and visit your website. SMM offers the opportunity to convert visitors into prospects.

  1. Builds Brand Awareness

The more recognizable and large your brands are, your brand gets highly reinforced as u share videos, pictures, and posts on social media. With the help of brand posts on social media, you can showcase your company’s products/services and post updates, events, etc. It not only increase brand awareness but helps in necessarily competing with the big name brands and reinforcing it by maintaining the profiles.

  1. Better Customer Service

Social Media Marketing isn’t just about pushing out your notable content; it’s about people, being the human and endorsing voice to your business. Small businesses can enables one-to-one interaction and acts as conversation channel which simplifies direct interaction with customers and resolves the queries. Social media is great for offering customer service to target audiences and creating meaningful relationships with them. Consistently engaging with your customer will pay off with a dominant group of brand activist that will shout your name from the mountain tops.

  1. Impact on Organic Searches Results

Google is smart, no doubt on that. Google continually work to give people the most relevant and possible search results. Social media have great influence in ranking websites as it creates engaging and shareable content on these social media platforms signals to search engines like Google. Your visitors will probably enjoy what you share and thus give you domain authority over inactive sites on social media.

  1. Content Distribution

Do yourself a favor, Share your content using the power of social media to reach it among the larger audience. Content must be fun to read and much interesting to encourage your customer to generate leads from your follower’s social circle that drives sales even more.

If you don’t have a social media presence, you are missing out on a key opportunity to connect with your current and potential customers. Be adaptive to the changing times to stay relevant in your industry to success in an ever-changing marketing and business landscape.

There’s no question that every small businesses should embrace social media as a marketing tactic. Countless people use social media as a way to explore new products, research brands and eventually make purchases.

It’s your sole duty to pinpoint your target audience and learn about their and goals as well as demerits. Once you understand who you’re targeting, start creating personalized ad campaigns for potential customers. Nurture your relationship with consumers by sharing comments, replying and interacting with other businesses. Finally, research your analytic data and determine whether your social media marketing data for new ways to grow your audience and improve sales.


10 ways to dominate Google Ranking

1, 2, 3 …. 10 who won’t prefer to dominate Google rankings for the top ten spot? It’s our dream to remain on the top- this is the focal grounds of doing SEO and executing the so called 201 Google webmaster rules.

Let’s analyze- when and how often did you rank on Google’s front page?

Scarcely right!

Everyone is battling to be contented with the front page. Your online status can impact virtually each facet of your digital marketing program from the conversion rate on your pages to your click-through rate in paid search. Controlling the conversation around your brand is decisive to advocating and enhancing your reputation.

Let’s look at how you can take over all brand real estate on the first page of Google.

  1. Determine Your Niche

Your business may offer various products and services, but the one specific product or service your industry is known for, or you would like to be known for is the niche you ought to dominate on Google. The initial step to dominate your niche on Google is figuring out what it is. The more precise your niche, the better will be to target your audience. Relying on your competition and resources, it can be exceptionally troublesome and rarely unfeasible to dominate for multiple niches on Google. So, it’s generally better to focus on one niche.

  1. Optimize with Niche Specific Keywords

Once you have decided your niche to dominate, you should create a list of potential keywords that you would like to rank after determining and understanding your target audience- which can get high search volume. It also requires being specific. You can’t dominate a niche by going after common keywords. Optimizing for keywords regarding your niche has multiple paybacks. These keywords will be less aggressive and consequently less demanding to rank well and, will convey traffic to your site that is further probable to convert.

  1. Research the keyword in the Google keyword

It all starts with the words typed into a search box. Getting visitors to your site is not so worthy, but it’s all about getting the right sort of visitors. Your website can make or break as you rank for the right keyword. By examining your industry’s keyword demand, you cannot just realize which term and expressions to focus on SEO, additionally take in more about your customer all in all.

Criteria for keyword:

  1. Over 200 exact monthly searches
  2. Over $1 CPC if AdSense website
  3. You can also check competition and earnings potential.
  1. Research your Competitors

It’s better to keep your friend close and your enemies closer. Whatever the industry you’re in, keeping track on your main competitors is worthwhile. It would be better if you type in the keyword and go to at least five of the top ranking websites. It aids to see what content they are offering, and more importantly what content they are not offering. The question is what is missing, and what can you do better? It takes the experience to recognize an opportunity or loophole that is available. Therefore do not panic if you cannot pick anything wrong with your competitor’s websites. The knowledge will come with experience.

  1. Perform On-page SEO

When it comes to on-page SEO, I’m sure you’ve heard enough about drills like Meta tags, Meta descriptions, H1, H2, H3, keyword density, and so on.  On-page SEO alludes to both the content and HTML source code of a page that can be optimized as opposed to off-page SEO which designates links and other external indication. On page SEO techniques are a massive part of how you can make money. After researching your competitor’s websites, you now know what to include in your content. You can also take the prime parts of all your corrival and use them in your article. That will make your article one stop for that keyword. The big difference between you and your corrival is that you would have optimized your content and will dominate Google search since you have invested your time for succeeding.

  1. Write for Humans – SEO tips

Read through your post after doing your on-page SEO optimization and make sure you have killer content that is suitable for humans and not made for the search engines. Yes, we do require on-page SEO, but there is an exquisite balance between writing for the search engines and writing for humans. You can definitely incorporate both techniques into your blog and with experience, this won’t be noticeable. Your post will look like you have not performed search engine optimization at all.

  1. Internal linking

Internet linking within your website is one the best SEO tips and is far more important than any other linking. Let’s face it, if you are not giving your own post a thumbs up, then how can you expect others to do so? Link building into your website can help your own articles to rank in the search engines. Such links should be contextually relevant to the course and the longer your article, the more such links you should have to various authority sites. The right links drive traffic to your site converting them into leads.

  1. Articles distributed

You are great in creating a high-quality content but maybe nobody is reading it. At this time you should do all sorts of article marketing. This can include all ways of submitting your original content to various article submission sites like Ezine articles, one-off submissions, posting an article on blogger, also on a free WordPress blog, Squidoo, Guest posting, and self-publication….on and on. There is no right way or wrong way; the only way is the one that works for you.

  1. Other linking

As we have already explained that there is no right or wrong way in the marketing of your sites; the only way is the one that works at any cost. At the same time, it really doesn’t mean that you can mention irrelevant link but those that adds value to your post. We guess you don’t want to be seen as the spammer and leaving links where they are not welcome. It’s better to use do follow article sites for this purpose as you can get enough no follow links to balance your link building efforts.

  1. Using your Websites

Just using your existing websites is fine to get a possible backlink to the article you are promoting. Of course, the two topics have to be related and this is why you should make websites that are in a similar niche. This is a huge advantage and is one of the reasons you shouldn’t venture into outside topics. This is not totally necessary but is definitely an advantage if you have this opportunity.

Owning a brand conference in the digital world is critical to converting customers from all marketing channels. All you need to do is dominate the first page of Google for your brand terms. A lot of time and effort is required to execute these steps successfully. Meanwhile, you will be well on your way to dominating your niche on Google since it will help you engage with more customers, convert more leads, and build your online reputation.